In return for a reward or some end, a Twoodlebug broadcasts a pre-scripted message or ‘tweet’ to a user's followers, inviting them to do the same, and so on and so on, capitalizing on the one-to-many ‘viral’ potential of Twitter as a marketing platform.

Virtually any promotion can make use of a Twoodlebug; artists and bands offering mp3 downloads, retailer discounts, competitions, campaigns, etc. By adding a Twoodlebug to your website, you can turn your website visitors into your social media marketers.